Beneath its subtle beauty and understated elegance lie the properties which make platinum truly unique.

Platinum is strong

It is the heaviest of the precious metals, weighing almost twice as much as karat gold. Its strength ideally secures diamonds and other precious gems. Even after many years, platinum will not wear away or wear down.

Platinum is pure

In America, platinum jewelry contains either 90% or 95% pure platinum. By comparison, 18K gold is 75% pure and 14 karat is 57% pure gold. Only platinum will never tarnish or lose its rich white luster. Because platinum is so pure, it is hypoallergenic.

Platinum is rare

Ten tons of ore must be mined to produce a single ounce of platinum. It takes five months to process platinum ore into pure platinum. Only after this time can skilled hands work their creativity and craftsmanship, transforming platinum into pieces of wearable art.