Today, the 4 C’s are recognized by consumers as the standards they can use to assess diamond quality: Cut, Color, Clarity and Carat Weight. In addition, there is a very important 5thC: Confidence… Confidence in the qualifications of the jeweler with whom you choose to do business. We are pleased to offer our integrity, reliability, reputation and gemological knowledge to you at any time.
When considering the 4 C’s of a diamond, it is important to remember that BEAUTY is “in the eye of the beholder”. It is each diamond’s unique combination of the 4 C’s that defines its unique personality. You shouldn’t buy a diamond from a list of statistics. You need to see a diamond to appreciate its rarity, its personality and its beauty.