Core Values

  • To sell jewelry that only we ourselves would purchase or give.
  • To interact with everyone according to the Golden Rule.
  • To strive toward 100% customer satisfaction, making the customer our highest priority.
  • To provide a friendly, inviting shopping experience.
  • To remember that the people on our staff are our most valuable asset.
  • To be fair and honest in every aspect of our business, instilling our customers with the utmost confidence in us.
  • To emphasize knowledge, professionalism, and technical expertise in our staff.
  • To take a team approach which values the success of the company as a whole over individual recognition.
  • To always do what you say you are going to do.

ADA Statement / Conflict Diamond Statement